SEO stands for search engine optimization.
At its core, SEO is the process of making your site rank as high as possible on Google when someone types in “burrito blanket” (or whatever it is you sell, promote, or talk about.)
The higher your site ranks, the more visible your business is, and the more traffic and sales your business is likely to generate.
If you are just getting started in SEO, though, you might be a little lost.
YOUR TOP SEO QUESTIONS ANSWERED
Is SEO Dead?
Yes. It’s completely dead.
Our jobs are over. You should just quit now.
I’m kidding, mostly
I’d argue that SEO is constantly dying repeatedly. Think it like Bill Murray in Groundhog Day.
As the strategies we’ve come to know and love gets replaced by newer, more effective strategies, SEO best practices die, and new ones are reborn.
So while it isn’t dead, SEO is always changing. If you want to succeed at SEO, you’ve got to be willing to roll with the punches.
What Is The Most Important SEO Factor?
There isn’t one golden SEO factor that outranks all the others.
One of the most common answers you’ll get in SEO is, “Well, it depends….” This might be frustrating, but it’s the truth.
- Do links matter? Yes.
- Do you have to have links to rank? Probably, but not necessarily.
- Does content length matter? Yes, but a crappy long post won’t outrank a short, amazing post.
How Long Does SEO Take to Work?
Well, it depends. (Sorry!)
Only Google knows exactly how its algorithm works.
They do release updates, and there are a few lists out there of the most crucial ranking factors.
The truth is SEO takes as long as it takes – that might be weeks or even months, depending on your strategy. If someone else does something just a tiny bit better, you might get bumped off the top of the SERPs.
What Is The Difference Between On-Page SEO & Off-Page SEO?
On-page SEO refers to changes you make on the site you own that impact SEO.
For example, adding an XML sitemap to boost your SEO. Off-page SEO refers to SEO strategies that happen off your website, such as building links to pillar content.
Link Building Is Hard – Can’t I Just Buy Links?
You could. You could also run your hand through a blender – no one is going to stop you. But it’s an ineffective SEO strategy.
